Jeremy Scott
Jeremy Scott's collections are typically wild, bold, and
include every colour under the rainbow. What initially made me think of him, was
his interpretation of urban street wear, collaborating with Adidas.
This combination of bold neon colours has a strong
connection to the acid house subculture within the second summer of love. They
were the main mascots of neon colour palettes in the illegal raves of the 80's.
Where glow sticks, multi-coloured whistles and repetitive strobe lights were
popular, and have stuck with us ever since.
The clashing prints that Scott commonly uses, reminds me of
the hippy influence in the raver's style. Combining floral, tie-die, and logo
prints to build as much colour into their outfit as possible.
Then of course the style, garment type and garment
combination portrays the urban hip-hop/ B-boy influence on a clubbers outfit.
This was by a combination of Frankie Knuckles influence on Dance and House
music during the Second Summer of Love era, but also after the football
hooligans raided popular Italian fashion stores during the world cup and came
back in full Adidas, Lacoste and Umbro track suits.
The clubbers would
also combine different types of fabrics into their outfits, as does Jeremy Scott
in his collections. For example they sometimes used a combination of lycra,
denim and jersey back in the 80's and in the image above Scott uses a
combination of knitted wear, PVC and what looks like a silk or satin underneath
the PVC.
As I researched the link between Jeremy Scott and the "Second
Summer of Love" style I found the video clip of his AW12/13 collection....
For a start one of the opening close up shots of the
garments shows a print incorporated in a knitted jumper which is of a series of
different "smiley's". The smiley face being pretty much the staple
logo for the Second Summer of Love period because of ecstasy pills being so popular.
One of the next shots is of the jewels being applied to the models brow line and placing a multi-coloured, flashing bindi in the middle. Again this links to the flashing lights and glow sticks around the clubs during that era.
Last but not least Scott's choice of music for his AW12/13
collection portrays two of the biggest tunes played in raves in the early 90's;
2 Unlimited - No
Limit
Sash! - Encore Une
Fois
Hearing the songs on
this catwalk show assured me of Scott's link between the rave subculture, and
his work. It took me back to the reason why I chose to look at this subculture
in the first place, as my mum would listen to these exact tunes in the clubs when
I was little.
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